Tips to get the best sign for your business

 

Do you want to get the most impressive luminous sign? Some signs for your business that nobody can forget, elegant, modern and sophisticated? Our sign company in Minneapolis offers you the most innovative solutions in business vintage signs . We learn from the best to create trendy products that add value to your company.

Whether you are going to open a business or if you have come to the conclusion that you have to give your company a new look, one of the most important aspects is the change of labels and signs. From Visual Identity, your signage company in Minneapolis  , we give you the keys to get the best sign for your business and we tell you what the latest developments in the sector are.

5 Ideas for Your Company's Sign or Letter Poster

Total customization: Personalization is one of the main trends. The signs and posters are adapted to the style of each business. It is not only about incorporating corporate colors but also about reflecting its philosophy and values . A personalized poster is the best way to differentiate yourself from the competition and enhance your corporate image. Custom designs are the highlight of business signs. The possibilities are almost endless. You can choose the font, color, size and text

Methacrylate Vintage Signs: The versatility and flexibility of methacrylate make this material one of the essentials in the signage and signage sector . The methacrylate plates can be placed both indoors and outdoors, since they are resistant to adverse weather conditions. Another advantage is that they allow total customization by being able to play with shapes, colors, styles and dimensions. Methacrylate is the ideal material if you are looking for a modern and minimalist image for your business.

Wood and cork signs: Wood has an increasing presence in interior decoration and also in the signage sector. Corporeal letters, banners and labels increasingly use wood to project a natural and environmentally friendly image. Another material that is gaining ground is cork. Of course, it is only valid for interiors. It is a light and easy-to-work material with which you can give shape to the most complex ideas, whatever their size.

Cork stands out in counters, showcases and shop windows. It is perfect for making corporeal letters and for promotions and offers. Natural textures, in general, are successful both to convey a retro image, as well as minimalist or ecofriendly.

Corporeal letters : It is another trend that is gaining ground. The corporeal letters are not only used to signal businesses but for interior decoration, especially in wood. The corporeal letters can be manufactured in all types of materials (wood, metal, methacrylate, cork ...) , depending on the use that is going to be given. It is an elegant, modern and resistant solution both indoors and outdoors.

Luminous poster: The range of possibilities for luminous posters is very wide. The current (and future) trend is LED lighting. Luminous vintage signs with led light are one of the most effective ways to make a brand stand out, providing brightness and quality colors without losing sight of energy efficiency . Whether the image of your company is retro or avant-garde, you will achieve great visibility at night and a greater impact on your brand.

 With this article you already have the ideas and the possibilities to improve the appearance of your business, now you only need to choose the one that best suits the corporate image of your company and order the sign for your company at our signage company in Minneapolis USA, Visual Identity!

Vehicle labeling: What To Choose, Partial Or Total Labeling of Your Company Car?

 

At present, if you have a company it is practically essential to have some means of advertising. The formulas to give visibility to your business are multiple, from social networks to signs and billboards through the radio or the press.

However, there is an inexpensive and effective formula that works 24 hours a day, 365 days a year. We refer to vehicle wrapping. This advertising channel has a great impact especially in large cities, where the impact reaches thousands of people daily. For this reason, it is one of the most demanded products by the clients of our labeling company in Minneapolis.

If you are looking to invest in a profitable advertising formula for your business, do not hesitate. Bet on the labeling of vehicles . The creative possibilities of vinyl are very varied and adapt perfectly to any corporate identity, color, style and type of vehicle.

In our labeling company in Madrid we take care of personalizing the vinyls to adapt them to your vehicle model and we develop creativity so that your message does not go unnoticed. Whether it is when you move around the city or when your vehicle is parked while you are managing your business or resting, the labeled advertising continues to work at no cost to you.

Customers who want to label their vehicle can choose between two possibilities: partial labeling or full labeling. Each of them has advantages and serves different purposes.

Partial Vehicle Labeling

Partial vehicle wrapping includes the basic elements of your business: the logo, a phone, a website and a message that describes your activity. If you choose cut vinyl you can select from a wide palette of colors the one that best suits your corporate identity and that stands out from the color of the vehicle.

The advantage of this system is that you can add temporary offers, specific advertising messages for a limited time. Later, it can be removed leaving the essential elements intact.

Total Vehicle Labeling

Full wrapping is a spectacular form of rolling advertisement as it involves integrally “wrapping” your vehicle with vinyl. This formula is intended for longer-term use and has the advantage that powerful large-format images can be printed that transform a simple car or van into a high-impact advertisement vintage signs.

This system offers more space to include messages and complaints that improve communication. In addition, the corporate identity, logos, colors and fonts are reproduced with complete fidelity. A vehicle with full placards never fails to attract attention.

To decide on one way or another to label your vehicle, you must take into account several factors:

·         What target audience is the advertising aimed at

·         What type of campaign do you want

·         What messages do you want to include

·         How big is the vehicle

·         How much do you want to invest

·         What is the sector of the company

In any case, whichever mode you choose, vehicle wrapping is a perfect strategy to constantly advertise your business for a more than affordable price.

Types of posters and differences between formative and informative

 Currently there are several types of posters where each one has a specific objective at their disposal to carry a specific message or reach a specific audience. These can be seen along the roads and outside the different local establishments with different messages and styles.

 They are also known by poster and billboard names, and can be used to display images or words as well as a combination of both . This makes clear the message with which you want to make an impact, where in many cases it will be for a general public, everything will depend on its content.

 Types of posters and main differences between them

 What is the function and purpose of the posters?

 The different types of posters are considered a space that is mostly made of paper, intended to offer information in an informative or educational way . However, they are widely used to inform about a certain event or to publicize very specific information through images or words designed to impact society.

 The function is to inform, tell or transmit a message , that is, in a very concrete way the objective with which this element of communication was created. It is widely used by those who want to spread advertising throughout a city in a very economical and traditional way, as well as being a highly effective communication strategy. Design abstraction is sometimes used to represent an idea or an emotion.

 The aim of the types of posters is to reach a large part of the population . It can captivate or persuade this public that does not know certain information, but it can also influence the behavior of consumers who manage to be captured by said images or messages that are mostly advertising.

 How many types of posters are there and what are they?

 Today there are many types of posters that exist with different objectives and functions . We will talk a little about each of them, being able to know in turn the difference and similarity that they can find between the different types.

 Informative sign

 This poster has the objective of informing about an activity , course, event or other type of information that may be of great interest to a part of the population that has access to this communication. The typeface that will be used must contrast with the background of it to attract attention.

 Training Posters

 Its function is to teach about a specific topic such as hygiene, safety or cleaning habits , where you can use words or images as well as a combination of both. With a very short and precise message, they are widely used by the health area, especially in medical offices to inform about the specialty.

 Commercial Signs

 They are widely used by commercial establishments to promote a specific product, where they want to influence customer consumption. Offer an offer on most occasions. They are consumer posters used in real images of the product being promoted, accompanied by a short message.

 Political Posters

 This type of poster is widely used in political campaigns by candidates, using them to publicize the proposals they have in their candidacy and to make it reach the population in a massive way. For this reason, combined images and messages can be combined in different presentation sizes.

 Social Posters

 They are used to treat social problems that affect the community such as drugs, alcohol and child abuse or women, using images allusive to the subject. But, unlike the previous ones, this one usually carries much more extensive messages regarding the subject to be discussed.

 Sports Poster

 Among the types of posters are sports. As its name implies, it will be intended for sports , either to promote a particular sport or player, or to publicize the place and date of an event that will take place with reference to the sport. Typically, images are used to highlight the particular sport, team, or player.

 Illuminated signs

 As their name implies, they use lights to make their messages much more striking at night, where they are usually built in neon tubes that go inside a plastic casing, allowing them to be illuminated in the dark. In general, lights are used to highlight a specific image or logo, which are almost always located outside restaurants.

 Congress Posters

 Another of the types of posters are those of conferences to inform about a specific event . Here the typography used comes into play and the graphics tend to take a back seat. Almost always the colors used in the elaboration of this poster bear a strong relationship with the event or place where it is going to take place.

 What is the informational poster?

 One of the types of posters is informative, being one of the most used to publicize information of different origin or purpose. If an event is to be held in a specific place, this space can be used to give this type of information but in an attractive way, always trying to persuade the audience.

 Read also: Are you looking for Vintage Neon Clock Parts

 They are widely used throughout the city to publicize a musical concert or event that will be taking place in the city. In addition, images related to said event can be used to help people understand the message or genesa . And in turn make it much more attractive in the eyes of those who notice it.

 Differences between informational signs and informational signs

 There are many differences between the types of posters, but when it comes to informative and educational the list is extremely wide. When it comes to the informative as we mentioned above. Its objective is to make known certain types of information that may be to the liking of many or few but in a persuasive way.

 On the other hand, the formative ones despite having a precise message like the previous one. Its objective is to educate on a specific topic such as personal and oral hygiene, among others. Also instill values ​​or ethics in society with typical community phrases or using recognized characters, setting an example of what to do.

 What are the elements that the posters should have?

 There are many elements or characteristics that different types of posters can have. However, the ones that we consider to be the most punctual to achieve its objective are:

 ·         Colour.

 ·         Typography.

  ·         Visual order.

 ·         Space.

 ·         Illustration.

 ·         Visual conventionalism.

  ·         Information.

  ·         Simplicity.

  ·         Agreement.

  All these elements are essential to get the message to reach a large number of the population . Thus, a total uptake is achieved and the result is the massive consumption of a product if it is an advertising one. Whereas if it is an event, the massive attendance.

 The types of posters are designed to be able to offer different information. Cubing the different needs and interests that each of the members of a certain community or city may have. This reminds that the location of the same are also part of the strategies to use to obtain the desired results.

 To better understand what we mean, we are going to analyze a poster and determine if it has all the elements of a good poster, if it carries a specific message and if it reaches a target audience.

 The poster that we are going to analyze is a predesigned template from the Template Monster digital marketplace. In fact, it is not a single poster, but a pack of posters designed in the same vintage signs style.

 First, what type do they belong to? Well, since these are fully customizable templates, you can turn them into almost any type of poster, be it informational, business, or political. With all that, they seem more appropriate to develop commercial posters, due to their designs inspired by the vintage aesthetic that is in fashion at the moment.

 The colors of the posters are somewhat muted, but because they are paired with eye-catching illustrations and bold fonts, they are very on purpose. These colors and fonts perfectly fulfill the objective of conveying the atmosphere of the past “golden age”. When you see them for the first time, you have no doubt that they are artifacts from the past. But if you examine them in detail, you will notice a laptop in second place. This is a very fun technique that will undoubtedly attract a lot of attention to the message of the poster.

 The posters are not overloaded with text, but they do have enough space to make the text message stand out. So in the role of informational posters they would be more than efficient. However, design is not everything and much depends on the message that is put on the poster. It must be catchy and compelling so that people will do what you encourage them to do.

 All the poster design elements are perfectly combined to make a memorable impression. It seems that this is exactly what the author wanted to achieve.

5 Fonts to succeed with your advertising posters Design

 

When we are going to design an advertising poster, we obviously want it to be attractive, capable of capturing the public's attention, delivering an effective message and providing us with good results. To achieve this, many aspects come into play, highlighting above the rest the typography for posters, which will be key to achieving the expected results.

 An advertising poster is a type of printed advertising, widely used by companies to promote all kinds of events, products and services, which gives great visibility to the information that is intended to be advertised. Some of its key points are its proximity to the public, its high effectiveness and the possibility of being installed in strategic places.

 THE IMPORTANCE OF TYPOGRAPHY IN ADVERTISING POSTERS

 One of the most important points that will help us convey the message more effectively is the typography for advertising posters, since depending on the type of event or product that we want to advertise, we will have to choose between different letters for posters that will fit better or worse with our message.

 Failure to choose the letters on posters can ruin the entire design, so it is important to select the font for posters based on our objective. The number of letters to choose from is enormous, and to make sure you get your choice right, you should go for an advertising font that is legible, simple and can capture the public's attention.

 There is a huge number of books that talk about typography, but from Roadrelics we are going to save you from having to read them, since below we are going to give you some key tips to choose the most suitable letters for posters to design an advertising poster that is effective, have the ability to attract the attention of the public, and offer you the expected results.

 TIPS FOR CHOOSING THE BEST FONT FOR ADVERTISING POSTERS, AND GETTING IT RIGHT

 Deciding which typeface will best fit your billboard can be tricky, since it all depends on the style of the billboard, the size and the message you want to convey.

 The ideal would be to try different letters for posters until you find one that you win and perfectly suits what you are looking for, that matches the image and the message.

 Likewise, we recommend that you do not use different fonts on the same poster , since otherwise it could generate confusion and end up distracting the reader.

 Keep in mind that typography has an almost as important role as the poster itself, and that is that depending on the letters you have chosen to make posters , the context of the message could vary greatly. Somehow the typography sets the tone with which we address the public.

 There are many things to take into account, so below we are going to give you some tips to choose the typography of your advertising poster :

 It is very important that the letters for the advertising poster you have chosen are easy to read , since in this way it will be easier to capture the attention of the public and get them to end up reading our message.

 Go for fonts that are non-confusing and clearly visible with no problems. Also, the size of the letters should be in tune with the dimensions of the poster, betting on letters for large posters , as well as not too large letters if you do not have too much space. Otherwise everything could be too forced.

 One of the main problems with billboards is that they can confuse the reader .

 Therefore, in addition to avoiding using different types of fonts in the same poster, we recommend not opting for different fonts that could visually be similar to each other.

 It must be in tune with the message :

 The design of the chosen typeface must be in tune with the message that you are going to convey . If, for example, you are going to promote a children's event, you should opt for a simple typeface, in colors that the little ones like, such as light blue, pink or yellow.

 Highlight the most important :

 When we want to announce something, we must find the most appropriate message and highlight the most important.

 If, for example, it is a poster for a music festival, use large letters to highlight the names of the most recognized groups , differentiating them from the rest of the elements that appear on the poster.

 It must be adapted to the size of the poster:

 When choosing the letters for an advertising vintage signs, you must take into account the size of the poster, since the size of the typeface should be in tune with the size of the poster itself, leaving enough space so that it is not overwhelming and does not confuse the reader.

 In addition, it is important to establish a proper reading order , and make clear the weight of each part of the poster when reading it, in order to guide the public and ensure that nothing is missed.

 

 

 

How to collect vintage posters?

 The trend is for vintage interior decorations that counterbalance the modernity of homes. Vintage posters are one of those increasingly antique objects that we want to hang at home. However, the posters are real collector's items that chromophiles are snapping up for their value and beauty. Want to start your collection? Find out how to find and recognize the value of posters.

 What posters to collect?

 The most popular posters are lithographs. It is a printing technique that achieves crisp lines, even solids and vivid colors. Although posters made by lithography can get damaged over time, they are the ones that age best and lose color the least. Offset prints are also popular but this newer technique gives them less value and the end results are less clear.

 The theme of a poster is also taken into account in a collection. Some collectors will choose to devote their collection to a single theme. In the most collected models we find:

 ·         Tourist posters. They presented cities in particular, ski resorts or seaside resorts and could promote a specific cultural place;

·         Advertising posters. They are undoubtedly the most numerous and the most sought after. Between the brands of drink, household product and automobile, there is plenty to do;

·         Sports posters. They usually announced a sporting event. The more significant the event, the more valuable the poster;

·         Fashion posters. They could be posters presenting Haute Couture products, a brand but also using magazine covers like Vogue;

·         Movie posters. Like sports posters, the more successful the film, the more sought after.

 How to recognize their value?

 If you are starting out as a collector, pay attention to certain elements that indicate the value of the poster. It is obvious that his seniority is one of the most important points. Those dating from the Belle Time of the late XIX the early twentieth the century and between the wars are of great value.

 The originality of a poster and its rarity also come into play. Even if posters are mass-produced, the fewer prints there are, the more valuable they will be. Likewise, only the first edition of a series containing the originals is important. As we have mentioned, the posters made by hand by artists are obviously the rarest and the most envied. However, they are very fragile, so it is more difficult to find them in good condition.

 The condition of the poster is what will determine its price. Even a very rare and very old poster can lose a lot of value if it is too dilapidated. The importance and the price will therefore be determined according to the importance of the damage: loss of color, damp spots, tearing, etc. The same will apply for collector's books.

 Where can I find vintage signs?

 Of course, these objects cannot be found just anywhere. While more and more websites are offering to buy vintage posters online, the estimate is not always reliable. in auction rooms or directly with professionals such as antique dealers . This makes it possible to have a guarantee of the authenticity of the product and to know more about its history. In addition, you will be assured of the good conservation of the poster which should not be kept folded, for example.

How to find a wall clock for a vintage touch at home?

 While the real estate trend is looking for large living spaces (double living room, American-style kitchen, open kitchen, etc.), the industrial or rustic type wall clock is sufficient, by its generally imposing size, for dressing. of a wall to bring a vintage touch to your living space. A little detour to a flea market will allow you to unearth these old clocks but also - why not? - the elements to make one yourself.

 From different eras and of varying qualities, where can you get these old style wall clocks?

 Go in search of your wall clock! You will find at an antique dealer or an antique dealer specializing in watch making all types of antique clocks including our much sought after wall clock. Of noble materials, composed of exceptional mechanisms and of very good quality, they remain however of a very high price and are thus reserved for the specialists and true collectors. The annual watch making exchange meetings provide an intermediary by bringing together tools, accessories, watches and clocks from very different eras and prices. They will allow you to purchase a complete wall clock or its components, while being advised by watch enthusiasts. For small budgets, the flea market remains the best solution. If they can be harder to find there, they are still present and often in a more requested style. As a last resort and with a little luck, the garage sale can make it possible to obtain real family pearls at a low cost.

 The essential wall clocks to find for a decoration in tune with the times

 For a contemporary decor with a vintage touch, some wall clock models are more recommended, if not essential.

 Read also: Why vintage signs are essential for a roaring business?

Station clock

 True star of this new kind of decoration, this clock is one of the most imposing. Usually made of black wrought iron with Roman numerals on a white background, bearing the name of the station and the city, it can be single-sided or double-sided and can be hung vertically on your wall. It can also be single-sided and match the partition along its length. If its diameter can reach 90cm, its price is not excessive. You will find old versions restored or in their own juice, as well as new models modeled on the vintage style.

 Advertising clock

 For fans of vintage posters of old brands, you will find pleasure in browsing advertising type wall clocks. Smaller in size to fit in a shop or café, they can be rectangular or round, with various materials (wood, plastic, etc.). It had to include the logo and sometimes the representation of the product put forward by the advertisement. Often colorful, these antique clocks can sometimes get damaged and lose their color, but this only accentuates the desired retro style. To find them, you have to go to a flea market.

 Luminous clock

 Still in a vintage perspective on the theme of brands, it's time to head into the retro years and get some luminous or “neon” clocks. Essentially advertising, they put forward, by electrifying lights, brands of drinks, cars or motorcycles and signs… The neon lights could be integrated inside the clock or outside by signs circling it. . While they are difficult to find in good working order, they are still easily repairable.

  Build your own vintage clock with flea market accessories

 When shopping around, it is not easy to find exactly what you want. The wall clock is not one of the best selling items on the premises in USA, however, it is achievable from flea market accessories to maintain that vintage look. Here are some ideas for making your wall clock:

 Dial:

 Cable reel (drum), wooden pallet planks, vinyl record , bicycle wheel , cork plate, slice of wood block

 Number:

 License plate numbers, dominoes, street numbers, buttons, beer caps, painted or steel Roman numerals

 Needle :

 Sewing needles, cutlery, clock needles, Vintage Neon Clocks, vintage signs, etc.

 

Our advice for choosing and installing your wall clock

 

While digital is now king at home and the time is displayed on all our connected objects, the wall clock is essential on our walls as a real strong element of interior decoration .

You will not have escaped your notice if you do some research for your decoration, the clock is one of the essential decorative objects to give character to your interior, just like cushions, plaids and lighting.

Whatever your tastes, the space you have and your decoration, you will inevitably find the one that suits you in the wide choice of models of the moment.

What are the trends, where and how to hang it: follow the guide, we tell you everything !

The wall clock: a very trendy asset for your decor

Clocks are becoming very designer decorative objects , often with simple lines, but not necessarily round, and come in a wide choice of sizes .

Current fashion gives pride of place to XXL wall clocks , which appear as a unique decorative piece on the wall and give a very modern touch to your room. Choose this giant model (70cm in diameter) in metal, with beautiful USA numerals for a very chic and sober industrial side at the same time . The large-format clock can bring a chic and classic touch when the very vintage gold-tone metal mixes with the wooden dial in a very fashionable bistro spirit.

If the walls of your living room cannot accommodate the XXL format, or you want to hang a clock in a smaller room like the kitchen or a bedroom, the style of the medium models is not left out ! You will be spoiled for choice and always find the item that fits your interior to punctuate your days.

·         The style of the clock can be given by the materials used , like wood, slate or even marble which are very modern.

·         A clock made of wooden ribbons will bring both an original and unique touch to your room, and a very warm aspect particularly appreciated in the dining room for example.

·         A very trendy model: the wooden clock , with sober lines on which the numbers are painted or carved, giving a very cozy and warm atmosphere to your decor.

Read also: Shop Signs: How to choose them best for the company

·         Dare the contemporary and modern of the metal wall clock with for example a model carved in the shape of a flower or why not give a retro air to your decor with a beautiful vintage clock .

·         Other very elaborate models can be installed in a kitchen for example with a very original model made of kitchen utensils , or a simple model but with message , very current for a room.

·         Wood wall clock

 

Make the right choices to hang your wall clock

 

Proud of your new wall clock, all you have to do is find the ideal place for it in your home and choose the right option to hang it without fear that it will end up as a pendulum on the ground.

 Choose the right place to mount your XXL wall clock

 If you have let yourself be seduced by an XXL version, it is because you have a wall large enough to accommodate it. This giant model is generally intended for the living room , placed in the center of the largest wall to display a very specific decoration to the room. The clock will be the only wall decoration item, unless you like the exhibition gallery atmosphere.

 Its large size makes this clock particularly heavy and its hanging requires some precautions . Although it is often better not to make a hole in the walls of your house or apartment, the XXL clock is too heavy for conventional fastening systems which are intended for objects weighing less than 1kg. To fix your giant clock without worry, the ideal solution is to stick a nail, or a wall plug and it is on this solid anchor point that you will put the notch of your clock.

 Hang a wall clock in a bedroom or kitchen

 For smaller rooms, such as a kitchen or bedroom, the clock chosen will also be of a more reasonable size and can be hooked up very easily .

 The advantage with small clocks is that you can move it easily without leaving a trace on the wall, depending on your desires or the change of mind of your youngest who ultimately prefers to have his clock above his office .

To hang your clock without making a hole, you have the choice between the double-sided adhesive tape, the hook fixed to the wall by adhesive tape or the fixing paste .

·         In a child's room, it will be both playful and decorative by encouraging your toddler to learn to tell the time while contemplating his favorite hero.

·         If you want to hang an original clock in your kitchen, it will look great above your table or worktop . You just have to remember to keep it away from the cooking plates to avoid projections .

 

All you have to do is enjoy your beautiful wall accessory vintage signs.

4 vintage signs to inspire you

 

If the first impression is what remains, this truth also works for those who want to enter your store for the first time.

 That's why having a sign that speaks to your target audience and shows your company's personality is essential. A good sign is what will make the facade of your store inviting and give that "you are welcome" touch to a  customer .

 Want to know more about vintage signs? Then read on, as we have separated some special signs and some tips on how to choose the ideal one for you!

 4 vintage signs to get inspired

 Despite referring to the past, vintage signs are a modern solution for companies in different segments.

 Retail stores, restaurants, offices, hotels and other segments can enjoy the beauty and distinction of vintage signs. They add glamor, creativity and can be made of the most varied materials.

 If you do not want to opt for the traditional and want to stand out from the competition, the vintage sign may be the right option for your business.

 Despite being sophisticated, it is an alternative with relatively low cost and that fulfills the function of highlighting a place, besides being a beautiful decoration item.

 Here are some images that will inspire you to put a   vintage sign in your store:

 There is no better way to attract potential customers to your store than a creative, attractive and well designed sign. Vintage signs play this role well because they are flashy and can distinguish one company from another.

 If you want an attractive facade full of personality that captivates and attracts more customers, it is important to make a good choice. After these inspirations, we believe that you must be convinced that vintage signs are excellent options!

 Understanding this, we have separated for you some tips on how to choose the ideal vintage sign. Follow!

 Some tips for choosing a vintage sign

 When it comes to choosing a sign for your workplace, you must understand that you are making a very important decision. Your communication and marketing must be taken seriously. You need to choose carefully what type of sign is right for your business.

 Thinking about it, meet some sign templates that can be a great option for you, both for commercial environments and for your home! Check out:

 Sign with vibrant color

 Think of an ice cream parlor or a park, they are commonly environments in which we are sent for tasty and playful moments and sensations.

 Still within this theme, large letters in dark colors could make these places very austere, which could alienate children and, therefore, their parents.

 So, in these cases, choose:

• vibrant and very vivid colors
• highlight the joy and freshness of the place
• Use lighting.

Handwritten sign

 Very common in aesthetics and beauty salons, the handwritten signs give a sense of uniqueness. They present a figure closer to the owner of the establishment, as if it were a signature.

 However, it is necessary to carefully analyze the design that will be developed in   the business logo , so as not to become an annoyance later and end up driving consumers away.

 This type of sign is excellent in vinyl stickers and cutouts, with indirect or neon lighting, which are returning to fashion.

 Marquee Sign

 This option is related to the old hotels and cinemas, and in addition, brings a touch of glamor and a very vintage look. He is a great darling of the moment and very valid for facades that need a little more prominence.

 This sign can be made with finishing, with dye or oxidized iron sheets.

 Minimalist sign

 This model is widely used by major brands with emotional appeals, such as Adidas, Nike, Apple and others.

 Because the  brand  is very strong, it doesn't take much to identify it. A good option is the cut-out iron plate. This material is objective, simple and easy to understand, in addition to having very low costs.

 Illuminated sign

 This option is quite powerful if you want to convey a bold personality. This sign is very flashy! It was widely used in cinema in the past and now in commercial and home environments.

 For this model, the ideal is that he is the “star” of the place. Thus, betting on a simpler or neutral decoration is a great way to further enhance this communication.

 In bright signs, drawings and phrases can be used on site, or both together, depending on how you want to use it in your business!

 You can produce yours with neon lights or with normal leds. Choose colors, sizes, among others, do what best matches your personality and values!

 Now that you know inspiring models and some tips on choosing vintage signs, get to work. Start leveraging the success of your venture.

 Did you like our article? How about sharing your new information on social media?

 How is the sign on the facade of your business? Do you need something customized that best matches your project? Tell us what your ideas are. We can certainly help!

 

Advertising Signs: How to Choose the Winning Ones

 

Do we know well how advertising signs are very useful for carrying out proper marketing within the company? But which are the ones to use?

Advertising signs

The advertising signs for shops are widely used. They are considered a type of advertising in all respects and are often installed outside the various commercial activities. there are so many types of shop signs that you can use. Think, for example, of that on the side of the road and in shopping centers. The best known products, although there are many others, are called rectangular or shaped box signs. The strong point of these products is undoubtedly the low price, in addition to their great versatility.

They are made with a parallelepiped of aluminum or iron, inside which a lighting system of the sign is inserted. The front is in opal plexiglass decorated with a graphic. You can choose to decorate the box sign with any type of logo and design. Until a few years ago, these were produced with the very famous neon lighting that we all know. Nowadays, however, they are equipped with LED lighting.

There is a big difference between shaped and rectangular signs. The former, in fact, are not square but have a structure that follows the shape of the company logo, or of the subject to be applied as graphics in our shop. It can have sharp edges or very tight curves.

Many people distinguish advertising totems from signs. For what reason? Among the communication tools of public activities there are also them. They are vertical signs that are useful for identifying something important, such as buildings that have commercial activities within them, particular industrial areas that need signage, or shopping centers, but also various departments.

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Led light signs: how to choose the best ones

 

The LED light signs have largely replaced the neon ones. But which ones should we choose among the best around?

Led luminous signs

Nowadays, LED light signs are widely used. The LED has a very high quality of life. Suffice it to say that, in fact, it can last from 50,000 to 100,000 hours, that is three to six years longer than the old neon or fluorescent signs. They also don't have gas that can escape and cause annoying dimming, which is why they can maintain a better brightness level throughout their lifetime.

The LED technology is now well known and appreciated a bit 'everywhere. It has an eye-catching brightness, a bright light that can be read well both from afar and up close. We can see it well both day and night, on foot or by car: the message of the LED lights, in fact, is always well understood, sharp and very clear.

We also want to remember how the LED is environmentally friendly, which never hurts. These signs use, in fact, only 10 watts of power, that is about 80% less energy than the classic neon. This lower power requirement brings less pressure on the environment and, moreover, can greatly reduce lighting costs. Furthermore, these do not have toxic gases such as mercury or argon so they are recycled cleanly.

The best LED signs , therefore, are those that allow a long life, brightness and efficiency, without even needing too much maintenance. They are often easy to clean, practically never burn and can be used both outdoors and indoors.

Finally, we want to remind you how these signs are particularly light and thin, precisely because they have no tubes. Consider, for example, the fact that a LED sign can only be 2 cm thick, compared to 10-12 cm for a neon sign. If you work in a tight space and if you want to have less weight on your windows or company walls, this is the right solution on the market.

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3D advertising signs: why they are so important

 

3D advertising signs are widely used by companies. But why are they so important? Let's find out together in this article.

3D advertising signs

The 3D advertising signs are widely used by businesses. They are the right compromise, in fact, for those who do not want to spend exaggerated figures, but in any case want to make themselves as visible to the public as possible.

These signs are often made with images or with written in relief applied to a wall. Among the materials that are most used are plexiglas and polystyrene , precisely because they are the ones that best lend themselves to the creation of the sign. The current most common choice for companies, however, is polystyrene. It is precisely with this material that particularly customizable and light signs are made .

Whether they are 3D or not, shop signs must be winning for our business. How to do? We must, first of all, try to identify the target of our potential customers: only in this way will we be able to understand more. It will therefore take a sign that can fully reflect the style of the store and, consequently, also of its customers.

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We also take the font and color of the signs as a reference . The text, in fact, must be clearly legible, but at the same time it must give a great visual impact, in order to arouse an emotional function, as well as practical at the same time. Color, as we said, is also very important. We must avoid messing with colors too much, so as not to create visual confusion.

The best 3D sign must also be clearly legible from a distance. It must also be understandable for those on the go. It must catch the eye and must be legible even if we are moving. Only in this way will we be able to attract our customers to the store. The 3D advertising signs can also be bright and illuminated, the first ones have an illuminating body inside, clearly visible even from a distance and in the dark. The others are called illuminated, since they are subsequently highlighted by an external lighting body, such as spotlights.

Shop signs: why they are important, how to choose the ideal one and how taxes and duties work

 

The shop signs are the first advertisement with which a merchant can promote his business. Like real business cards, the signs have the task of highlighting the business in the eyes of potential customers. A shop with a winning brand will undoubtedly achieve excellent results.

What are shop signs ? Simply structures that indicate a business activity at a specific point of sale. The sign is what catalyses the potential customer's attention, it is the identity card of the business itself. For this reason, a winning brand must be recognizable. Regardless of the size or business it represents, the sign must be original and unique.

Most of the shop signs, to make themselves easily recognizable, are characterized by the presence of the company logo. The logo is what identifies the business. It is a sign characterized by its own graphics capable of making an activity recognizable: it gives the company a specific name and image. Starting from this assumption, it is not difficult to understand why a sign must necessarily contain the business logo!

An effective sign is able to make itself recognizable in a few seconds and in any situation. The gaze of potential customers is often distracted: the task of the sign is to attract attention to convince the consumer to enter the store. It is essential that the sign fully represents the message of the activity. To be distinguishable, in fact, a sign must be consistent with the shop window display and with the interior furnishings. In this way the store will be able to communicate a clear and defined image.

Let's find out how to choose the perfect sign for your business and when you can not pay to display it.

Shop sign: how much does it cost?

The activity of displaying signs for shops is, like all commercial activities, regulated by law. The sign of exercise is defined as the sign that has the function of indicating to the public the place where the economic activity is carried out" . In other words, the sign is a tool aimed exclusively at indicating to potential customers the physical location of the commercial activity. The sign is to all intents and purposes an advertising medium and, as such, is subject to taxation relating to the advertising activity.

Teach shop when not paying? Despite being part of the advertising tools, all the signs smaller than 5 square meters are not subject to any taxation. In other words, displaying a sign that does not exceed 5 square meters is free. The count of the surface occupied by the sign also includes empty spaces, brands and frames.

If the sign is larger than 5 square meters, the exhibition activity will be subject to the sign tax. The fee must be calculated based on the size of the sign and the place of display. In fact, it is the Municipality that takes care of the shop signs and the taxes vary from Municipality to Municipality. In addition, illuminated signs are often subject to tax increases.

If the taxation depends on the size of the sign, the approval procedure is the same for all signs (whether small or large). How does it work? It is necessary to develop a project, submit it to the relevant Municipality and await approval. To present the project to the Municipality, you must fill out a form and submit a specific authorization request. During the approval pending period, a temporary sign may be displayed for 90 days. The temporary sign must necessarily be different from the one presented in the project.

How to choose shop signs: the different types

There are many types of signs and choosing the perfect one for your business is not easy. In particular, the shop signs are divided into two macro-categories:

Illuminated signs

Illuminated signs for shops are those that have an internal lighting body. In other words, they do not need any external lighting system as they can be illuminated independently. The manufacturing cost of these signs is particularly high as it also includes the internal lighting system. Here are the most used types of illuminated signs:

Light boxes : they are one of the preferred solutions by merchants. The light boxes are signs made of aluminum with internal LED lighting, they are often posted at the entrances of shops on the street. They guarantee a maximum level of illumination both during the day and at night. They can be of any shape and are characterized by a large level of customization. They can be double-sided flag, perforated, shaped or with raised letters;

Luminous totems: totems are the classic vertical signs that are positioned outside the shops on the street. They are also particularly used for events and demonstrations. The totems are, like the bins, illuminated from the inside and guarantee an excellent level of visibility. They are undoubtedly the ideal choice for those who have ample space outside their shop;

Illuminated letters : Many shops opt for a sign made up of illuminated letters. The letters are made of aluminum, steel or plastic and contain neon or LED lighting that makes them visible at any time of day. Most businesses opt for this option by spelling the name of their shop;

Backlit signs : an elegant and economical solution that simply consists in lighting your sign from the back. These signs are used particularly in shopping centers where the available space is limited. Backlit signs are particularly common in the last period as they represent an elegant, design and inexpensive solution (the lighting system is always LED, therefore particularly economical).

Non-luminous signs

Non-illuminated signs are those that do not have an internal lighting system. Light remains a fundamental element to give visibility to the shop, consequently these signs are also often illuminated by external systems. Here are the most common types of non-illuminated signs:

Printed panels : these are undoubtedly the cheapest signs. They have no thickness as they are made simply with prints. They are often made with adhesive vinyl applied to a wall or with custom colored panels. They do not have their own lighting, but are often illuminated by external lighting systems.

3D signs : three-dimensional signs are the right compromise for those who do not want to spend significant amounts, but want to make themselves visible to the public. These signs are made with images or written in relief applied to a wall. The most used materials are plexiglas and polystyrene. The most common choice currently is undoubtedly polystyrene: with this material, particularly customizable and light signs are made.

Shop signs: 5 tips to choose the perfect one

Here are 5 useful tips for choosing the winning sign for your business:

Identify the target of your potential customers

To choose signs for winning stores it is essential to identify your potential customers. In this way it will be possible to create signs with styles and colors designed specifically to attract the attention of a specific target audience. It is essential that the sign fully reflects the style of the store and therefore of its customers.

Analyze the competition

Carrying out a careful analysis of your competitors' brands could be a particularly useful activity. In this way you can identify the styles and characteristics of competing stores trying to integrate them with your own. Analyzing the competition is especially useful for identifying all the distinctive features of your store. Highlighting the points of originality of your business is an essential activity to make it unique in the eyes of consumers.

Choose a simple and recognizable message

“Less is more” . This statement is particularly effective when it comes to choosing the perfect sign for your business. The shop sign must be clear and recognizable. It is essential to choose a simple, original and distinguishable message. Colors, shapes and fonts must be easily distinguishable. Starting from these assumptions, it is evident that the winning brands are often the less detailed ones. The ideal sign is made up of the colors of the shop, the logo and a recognizable and intuitive slogan!

Create harmony with the store decor

The sign on display must be consistent with the display window and the interior shop furnishings . Each activity is characterized by its own style and it is essential that the sign reflects it in an optimal way.

Consider the location of your store

To choose the perfect sign, it is essential to consider the area in which the store is physically located. To highlight a shop in a large square, LED signs or luminous totems could be the ideal choice. On the contrary, for a shop in a historic center, antique, small and designer signs would undoubtedly be more appropriate.