Types of posters and differences between formative and informative

 Currently there are several types of posters where each one has a specific objective at their disposal to carry a specific message or reach a specific audience. These can be seen along the roads and outside the different local establishments with different messages and styles.

 They are also known by poster and billboard names, and can be used to display images or words as well as a combination of both . This makes clear the message with which you want to make an impact, where in many cases it will be for a general public, everything will depend on its content.

 Types of posters and main differences between them

 What is the function and purpose of the posters?

 The different types of posters are considered a space that is mostly made of paper, intended to offer information in an informative or educational way . However, they are widely used to inform about a certain event or to publicize very specific information through images or words designed to impact society.

 The function is to inform, tell or transmit a message , that is, in a very concrete way the objective with which this element of communication was created. It is widely used by those who want to spread advertising throughout a city in a very economical and traditional way, as well as being a highly effective communication strategy. Design abstraction is sometimes used to represent an idea or an emotion.

 The aim of the types of posters is to reach a large part of the population . It can captivate or persuade this public that does not know certain information, but it can also influence the behavior of consumers who manage to be captured by said images or messages that are mostly advertising.

 How many types of posters are there and what are they?

 Today there are many types of posters that exist with different objectives and functions . We will talk a little about each of them, being able to know in turn the difference and similarity that they can find between the different types.

 Informative sign

 This poster has the objective of informing about an activity , course, event or other type of information that may be of great interest to a part of the population that has access to this communication. The typeface that will be used must contrast with the background of it to attract attention.

 Training Posters

 Its function is to teach about a specific topic such as hygiene, safety or cleaning habits , where you can use words or images as well as a combination of both. With a very short and precise message, they are widely used by the health area, especially in medical offices to inform about the specialty.

 Commercial Signs

 They are widely used by commercial establishments to promote a specific product, where they want to influence customer consumption. Offer an offer on most occasions. They are consumer posters used in real images of the product being promoted, accompanied by a short message.

 Political Posters

 This type of poster is widely used in political campaigns by candidates, using them to publicize the proposals they have in their candidacy and to make it reach the population in a massive way. For this reason, combined images and messages can be combined in different presentation sizes.

 Social Posters

 They are used to treat social problems that affect the community such as drugs, alcohol and child abuse or women, using images allusive to the subject. But, unlike the previous ones, this one usually carries much more extensive messages regarding the subject to be discussed.

 Sports Poster

 Among the types of posters are sports. As its name implies, it will be intended for sports , either to promote a particular sport or player, or to publicize the place and date of an event that will take place with reference to the sport. Typically, images are used to highlight the particular sport, team, or player.

 Illuminated signs

 As their name implies, they use lights to make their messages much more striking at night, where they are usually built in neon tubes that go inside a plastic casing, allowing them to be illuminated in the dark. In general, lights are used to highlight a specific image or logo, which are almost always located outside restaurants.

 Congress Posters

 Another of the types of posters are those of conferences to inform about a specific event . Here the typography used comes into play and the graphics tend to take a back seat. Almost always the colors used in the elaboration of this poster bear a strong relationship with the event or place where it is going to take place.

 What is the informational poster?

 One of the types of posters is informative, being one of the most used to publicize information of different origin or purpose. If an event is to be held in a specific place, this space can be used to give this type of information but in an attractive way, always trying to persuade the audience.

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 They are widely used throughout the city to publicize a musical concert or event that will be taking place in the city. In addition, images related to said event can be used to help people understand the message or genesa . And in turn make it much more attractive in the eyes of those who notice it.

 Differences between informational signs and informational signs

 There are many differences between the types of posters, but when it comes to informative and educational the list is extremely wide. When it comes to the informative as we mentioned above. Its objective is to make known certain types of information that may be to the liking of many or few but in a persuasive way.

 On the other hand, the formative ones despite having a precise message like the previous one. Its objective is to educate on a specific topic such as personal and oral hygiene, among others. Also instill values ​​or ethics in society with typical community phrases or using recognized characters, setting an example of what to do.

 What are the elements that the posters should have?

 There are many elements or characteristics that different types of posters can have. However, the ones that we consider to be the most punctual to achieve its objective are:

 ·         Colour.

 ·         Typography.

  ·         Visual order.

 ·         Space.

 ·         Illustration.

 ·         Visual conventionalism.

  ·         Information.

  ·         Simplicity.

  ·         Agreement.

  All these elements are essential to get the message to reach a large number of the population . Thus, a total uptake is achieved and the result is the massive consumption of a product if it is an advertising one. Whereas if it is an event, the massive attendance.

 The types of posters are designed to be able to offer different information. Cubing the different needs and interests that each of the members of a certain community or city may have. This reminds that the location of the same are also part of the strategies to use to obtain the desired results.

 To better understand what we mean, we are going to analyze a poster and determine if it has all the elements of a good poster, if it carries a specific message and if it reaches a target audience.

 The poster that we are going to analyze is a predesigned template from the Template Monster digital marketplace. In fact, it is not a single poster, but a pack of posters designed in the same vintage signs style.

 First, what type do they belong to? Well, since these are fully customizable templates, you can turn them into almost any type of poster, be it informational, business, or political. With all that, they seem more appropriate to develop commercial posters, due to their designs inspired by the vintage aesthetic that is in fashion at the moment.

 The colors of the posters are somewhat muted, but because they are paired with eye-catching illustrations and bold fonts, they are very on purpose. These colors and fonts perfectly fulfill the objective of conveying the atmosphere of the past “golden age”. When you see them for the first time, you have no doubt that they are artifacts from the past. But if you examine them in detail, you will notice a laptop in second place. This is a very fun technique that will undoubtedly attract a lot of attention to the message of the poster.

 The posters are not overloaded with text, but they do have enough space to make the text message stand out. So in the role of informational posters they would be more than efficient. However, design is not everything and much depends on the message that is put on the poster. It must be catchy and compelling so that people will do what you encourage them to do.

 All the poster design elements are perfectly combined to make a memorable impression. It seems that this is exactly what the author wanted to achieve.