5 Fonts to succeed with your advertising posters Design

 

When we are going to design an advertising poster, we obviously want it to be attractive, capable of capturing the public's attention, delivering an effective message and providing us with good results. To achieve this, many aspects come into play, highlighting above the rest the typography for posters, which will be key to achieving the expected results.

 An advertising poster is a type of printed advertising, widely used by companies to promote all kinds of events, products and services, which gives great visibility to the information that is intended to be advertised. Some of its key points are its proximity to the public, its high effectiveness and the possibility of being installed in strategic places.

 THE IMPORTANCE OF TYPOGRAPHY IN ADVERTISING POSTERS

 One of the most important points that will help us convey the message more effectively is the typography for advertising posters, since depending on the type of event or product that we want to advertise, we will have to choose between different letters for posters that will fit better or worse with our message.

 Failure to choose the letters on posters can ruin the entire design, so it is important to select the font for posters based on our objective. The number of letters to choose from is enormous, and to make sure you get your choice right, you should go for an advertising font that is legible, simple and can capture the public's attention.

 There is a huge number of books that talk about typography, but from Roadrelics we are going to save you from having to read them, since below we are going to give you some key tips to choose the most suitable letters for posters to design an advertising poster that is effective, have the ability to attract the attention of the public, and offer you the expected results.

 TIPS FOR CHOOSING THE BEST FONT FOR ADVERTISING POSTERS, AND GETTING IT RIGHT

 Deciding which typeface will best fit your billboard can be tricky, since it all depends on the style of the billboard, the size and the message you want to convey.

 The ideal would be to try different letters for posters until you find one that you win and perfectly suits what you are looking for, that matches the image and the message.

 Likewise, we recommend that you do not use different fonts on the same poster , since otherwise it could generate confusion and end up distracting the reader.

 Keep in mind that typography has an almost as important role as the poster itself, and that is that depending on the letters you have chosen to make posters , the context of the message could vary greatly. Somehow the typography sets the tone with which we address the public.

 There are many things to take into account, so below we are going to give you some tips to choose the typography of your advertising poster :

 It is very important that the letters for the advertising poster you have chosen are easy to read , since in this way it will be easier to capture the attention of the public and get them to end up reading our message.

 Go for fonts that are non-confusing and clearly visible with no problems. Also, the size of the letters should be in tune with the dimensions of the poster, betting on letters for large posters , as well as not too large letters if you do not have too much space. Otherwise everything could be too forced.

 One of the main problems with billboards is that they can confuse the reader .

 Therefore, in addition to avoiding using different types of fonts in the same poster, we recommend not opting for different fonts that could visually be similar to each other.

 It must be in tune with the message :

 The design of the chosen typeface must be in tune with the message that you are going to convey . If, for example, you are going to promote a children's event, you should opt for a simple typeface, in colors that the little ones like, such as light blue, pink or yellow.

 Highlight the most important :

 When we want to announce something, we must find the most appropriate message and highlight the most important.

 If, for example, it is a poster for a music festival, use large letters to highlight the names of the most recognized groups , differentiating them from the rest of the elements that appear on the poster.

 It must be adapted to the size of the poster:

 When choosing the letters for an advertising vintage signs, you must take into account the size of the poster, since the size of the typeface should be in tune with the size of the poster itself, leaving enough space so that it is not overwhelming and does not confuse the reader.

 In addition, it is important to establish a proper reading order , and make clear the weight of each part of the poster when reading it, in order to guide the public and ensure that nothing is missed.