Sunday, January 10, 2021

Advertising Signs: How to Choose the Winning Ones

 

Do we know well how advertising signs are very useful for carrying out proper marketing within the company? But which are the ones to use?

Advertising signs

The advertising signs for shops are widely used. They are considered a type of advertising in all respects and are often installed outside the various commercial activities. there are so many types of shop signs that you can use. Think, for example, of that on the side of the road and in shopping centers. The best known products, although there are many others, are called rectangular or shaped box signs. The strong point of these products is undoubtedly the low price, in addition to their great versatility.

They are made with a parallelepiped of aluminum or iron, inside which a lighting system of the sign is inserted. The front is in opal plexiglass decorated with a graphic. You can choose to decorate the box sign with any type of logo and design. Until a few years ago, these were produced with the very famous neon lighting that we all know. Nowadays, however, they are equipped with LED lighting.

There is a big difference between shaped and rectangular signs. The former, in fact, are not square but have a structure that follows the shape of the company logo, or of the subject to be applied as graphics in our shop. It can have sharp edges or very tight curves.

Many people distinguish advertising totems from signs. For what reason? Among the communication tools of public activities there are also them. They are vertical signs that are useful for identifying something important, such as buildings that have commercial activities within them, particular industrial areas that need signage, or shopping centers, but also various departments.


Read also: How to Choose the Perfect Sign for your Business


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