What Are The Characteristics of a Perfect Sign?

 

Visibility is one of the most important characteristics: what is written must immediately catch the eye and be immediately understood by those who pass

What concerns a clothes shop, a jewelry store, a bar, a tobacconist or any other kind of business, sign in order to be considered useful it must be able to be read easily from a distance. Visibility is one of the most important characteristics: what is written must immediately catch the eye and be immediately understood by those passing by, perhaps by car.

All the elements that make up a sign must be studied with the utmost attention and integrated with each other in the most balanced way possible, so as to create the best harmony between colors and graphics . A common mistake is to enter an excessive amount of information, while the potential customer must be put in a position to understand immediately what are the services offered and the products for sale.

The Sign Factory

One of the reference points in Italy for the design and creation of advertising signs can be identified in USA , which guarantees an artisanal production made possible by unique processes. The results are of great value, thanks to the accumulated 30 years of experience and the skilful combination of traditional craftsmanship techniques and the most modern processes. The highest quality standards are also ensured by the choice of materials , from natural stone to signfoam, an innovative polyurethane with truly special qualities. in short, a vast assortment of solutions to satisfy all needs.

How to choose the best sign

On the basis of their characteristics, the signs can be divided into luminous and non-luminous ; the latter, in turn, can be flat or three-dimensional. We talk about luminous signs to indicate those that are equipped with a lighting body inside; they differ from the illuminated signs, which are instead highlighted by spotlights or an external lighting body.

What is enlightenment for

For the external Vintage sign of a shop, lighting plays a leading role not only because it allows you to understand that the shop is not closed, but also because it highlights the message you want to communicate. In this way the sign can be noticed even from a distance and will take on a more professional appearance. This is why it is worthwhile to use LED lights and spotlights to illuminate the signs , regardless of the type of shop.

The characteristics of non-illuminated signs

We talk about flat signs to indicate those that have no thickness: in most cases they are made with adhesive vinyl , intended to be applied to a panel, glass or wall. The situation is different for three-dimensional signs, in which there are written or embossed images: in this case the thickness is variable depending on the size and function.

As it is easy to guess, a three-dimensional signstands out for its superior visual impact. Among the materials used are polystyrene, sheet metal, aluminum or plexiglass. A 3D vintage signs costs more than a flat one, not only because the materials are priced higher, but also because shipments are more complicated and lead times longer.

Taxes on signs

The signs are equated by the legislator with advertising messages : for this very reason they are subject to specific taxation. The calculation of the amount is based on the occupied area, also taking into account the frames and empty spaces. In some cases, surcharges may be envisaged for illuminated signs depending on the Municipality to which they belong. Taxation can only be avoided when the sign has an area of ​​less than 5 square meters .

 Regardless of the size, however, it is necessary to present the project for the sign in the Municipality in order to obtain consent for the exhibition.

The bureaucratic formalities

The bureaucratic process in this regard involves the compilation of a form associated with the presentation of a request. While the Municipality examines the file, it is possible to display a temporary sign for up to 3 months, provided that its appearance is different from that of the sign that will be installed later. The advice is to request precise information on this, because for example, specific criteria must be respected for historic shops.